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EREV Now

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How can we bring EREVs to the US Market?

EREVs are widely available. Just not in the US.

  • EREVs have rapidly become the EV of choice in China, with 2024 sales constituting nearly half the Chinese market. 
  • But we need an American solution – made in America. It’s just now starting in the US, with EREVs like the Dodge Ram Charger announced – and there are others like the Mazda EX30, currently available in Europe, but manufacturable here.  
  • Many auto manufacturers have EREVs in development, and there are numerous existing vehicles across multiple OEMs that should be rapidly modifiable to EREVs with simple engineering upgrades. 
  • In short, there’s no real technical challenge to a homegrown solution, and plenty of automotive manufacturers poised to make EREVs in existing US plants at a large scale.
  • So this should just take care of itself, right? In a word, no. 

Powering an EREV Revolution

  • At the moment, EREVs are poorly understood, and easily confused by many as hybrids, or worse, lumped in with Plug-in electric hybrids (PHEVs). Hybrids and PHEVs are not EVs. They’re internal combustion (ICE) engine driven vehicles with minor support from batteries and electric motors. EREVs, on the other hand, are propelled solely by electric motors, with the ICE engine’s only purpose to generate more electricity in the few instances where longer range is required.
  • To power the EREV revolution:

  1. We don’t need to build a new car company.
  2. We don’t need to build a nationwide charging network.
  3. We don’t need drivers to change their driving habits. 

  • What we will need is a coordinated effort among Automotive OEM’s, their suppliers, regulatory bodies, politicians, advocacy groups, and communications experts to bring EREVS that are cost competitive with traditional ICE vehicles rapidly into the mainstream, find market acceptance, and build reliable market demand.

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