What We Do

  EREVNow is a communications and training specialist focused on helping extended-range electric vehicles succeed in the North American market.

We work with OEMs bringing EREVs to market - and with the dealers, journalists, regulators and industry voices who will shape how they are understood.

Our role is to help make sure the category story is clear, the people selling the vehicles are ready, and the market understands what makes an EREV both different and desirable - before the vehicles reach the showroom.

  We help OEM teams define the messaging architecture around EREVs: what the vehicle is, where it fits, why it matters and how to explain it consistently across leadership communications, press materials, dealer literature, product education and the other places where the category will first be defined.

That can include category positioning, launch messaging, consumer insight and market-readiness work designed to identify and eliminate confusion before it becomes a sales problem.

The goal is simple: give the people responsible for the vehicle’s success a clear, credible story that can travel across the organization.

For most consumers, the EREV category will become real for the first time at a dealership.  Sales professionals will need to explain to drivers how an EREV is different from a plug-in hybrid, why it might be a better fit for them than a battery EV, and what the range extender actually does - without turning the conversation into an engineering lesson.

We help OEMs and dealer networks prepare for those conversations through designing and delivering dealer training; along with sales tools, product comparisons, objection handling, test-drive guidance and consistent customer-facing language.

We’ll help salespeople understand how to recognize the right customer, respond to their questions and objections, and help them buy.

EREVNow aims to help build a  foundation for extended-range electric vehicles through clear terminology, media education and ongoing analysis of how the category is developing in North America and abroad.

China, where EREVs have already achieved significant consumer adoption, provides an especially important learning opportunity. We study what worked there - how vehicles were positioned, explained and sold - and translate those lessons for American consumers, dealers and driving needs.

We also provide independent context and perspective to journalists, analysts, regulators and industry organizations working to understand where EREVs fit within the broader EV market.